What an Amazon Creative Agency Does (and How to Choose One)

An Amazon creative agency designs the visual and written content on your product listings: main images, infographics, A+ content, brand stores and copy. JungleLook is a UK-based Amazon creative agency that builds content around how customers actually buy – so more of your existing traffic converts into sales without raaising your ad spend.

What an Amazon creative agency actually does

The work usually covers six things:

• Main images – the first thing a shopper sees in search results. They decide whether someone clicks at all.
• Infographics – secondary images that explain features, dimensions, or benefits in a scannable way.
• A+ content – the enhanced section below the bullet points: text, comparison tables, lifestyle images. [LINK: Amazon A+ Content Complete Guide – update URL when live]
• Brand store – your own mini-website inside Amazon, built with Amazon’s store builder.
• Copy – title, bullet points, and backend search terms. Half SEO, half sales argument.
• 3D renders – product visuals built from scratch, useful when photography isn’t possible yet.

A full-service agency handles all of it. Some specialise in one area. Worth checking before you commit.

Why it matters more than it used to

Amazon moves fast. What worked two years ago often doesn’t cut it now. PPC costs have risen, attention spans are short, and shoppers compare quickly.

Getting traffic is the expensive part. Converting that traffic is the lever most brands haven’t pulled hard enough.

It helps to think of creative in two stages:

• The main image works before the click. It decides whether a shopper stops scrolling.
• A+ content and infographics work after the click. They reduce doubt and push someone from ‘maybe’ to ‘add to basket’.

Different jobs. Good agencies treat them differently.

What good looks like

Effective Amazon creative is built around how customers actually decide, not just how it looks. Good agencies start with research: reading reviews, identifying purchase blockers, understanding what questions buyers ask before they commit.

At JungleLook, the average conversion improvement across listing refreshes is +19%. One example: Shine Brown, where a full creative overhaul – new main image, infographics, and A+ content rebuilt from scratch – moved conversion significantly without touching ad spend. The traffic was already there. The listing just wasn’t doing enough with it.

How to choose one

• Do they specialise in Amazon, or is it a side service? Amazon has specific rules around image dimensions, A+ modules, and content policy. Agencies that treat it as an add-on often don’t know the details.
• Do they work from conversion data, or just make things look nice? Pretty doesn’t equal effective.
• Can they show results, not just a portfolio? Before-and-after conversion numbers are the clearest signal.
• Do they handle the full listing, or just one piece? A main image refresh without updated infographics or copy often leaves money on the table.

What it costs (rough guide)

Per-project pricing works well for a one-off refresh or launch. You agree the scope upfront and pay for that package. A retainer suits brands with multiple SKUs or ongoing launches, where a fixed monthly allocation tends to be more efficient.

The right structure depends on how many products you have and what state they’re in. You can find the details on the JungleLook website.

FAQ

What’s the difference between standard and premium A+ content?

Standard A+ is available to any brand-registered seller and covers images, text modules, and comparison tables. Premium A+ adds video, interactive hotspots, and larger modules but you need to meet Amazon’s eligibility thresholds first, which usually means a certain volume of A+ content already published. Standard is a solid starting point if you’re not there yet.

How long does a full listing refresh take?

Around two to three weeks from briefing to final files for a single product. 3D renders take longer than photography-based work, and revision rounds add time. If you have a hard launch date, flag it early.

Do I need new images if my product hasn’t changed?

Possibly. If your conversion rate is below your category benchmark, or your click-through rate is weak, images are usually the first place to look. The product may be fine but the competitive landscape has moved. If your competitors have updated their listings and yours haven’t, the gap shows. A free audit is the quickest way to find out.

Can you work alongside my existing PPC agency?

Yes – and it’s actually how we work with most brands. Creative and ads work best when they’re joined up. The main image affects click-through rate, which affects ad performance. We’re happy to liaise directly with your PPC team, and we have a partner programme for agencies who want to add Amazon creative to their offering.

If you want a second pair of eyes on your listings, JungleLook offers a free audit – no obligation, just an honest look at what’s working and what isn’t.